Since Lorenzo Fluxà founded the Spanish shoe brand in 1975 in response to the demand for a new and fresh style of footwear, Camper has become a global design powerhouse whilst maintaining its strong local Mediterranean roots.
Flirting with art and design from the very beginning, the brand has had an appetite for doing things differently. Always inspired to create a unique way of walking through life, Camper is renowned for its highest commitment to creativity and quality standards.
The strength of Camper’s existing brand identity was an advantage when we began collaborating with them. Our goal was to further develop that identity through a multi-level listening experience. After all, music and audio are deeply engaging ways to build a stronger customer relationship by taking them on a creative journey.
CAMPER
A new chapter has begun for Camper with the appointment of Achilles Ion Gabriel as Creative Director and the launch of his first CAMPERLAB F/W collection in 2020. Since then, he has assumed full responsibility for shaping the brand’s creative vision. His mission is to reinforce and transmit the principles and values that have characterized the Mallorcan brand since its inception while seeking new forms of design and communication based on authenticity, surrealism, and a subtle sense of humour.
Following his new creative direction, we crafted an eclectic in-store soundtrack for the global Camper store network and custom Camper moods, which combine a variety of songs from different eras and scenes while still sounding cohesive. We are looking at warm, original and distinctive music – the melodies are captivating, the vibe is grooving, and the feeling is good. Often inspired by the beauty of contradictions, our guiding mantra is: always fun, never too serious.
Branded digital music channel
Our partnership with Camper reached new heights when we proudly launched their branded Spotify channel at the end of 2023. Since then, we have curated a monthly Walk Don’t Run playlist that reflects the atmosphere in the stores and keeps the essence of Camper’s unique musical identity in mind. We also introduce other tailored conceptual playlists, such as the soundtrack of The Walking Society magazine issues, star product launches or updates, and special brand collaborations, as well as feature the selections of artists who perform at Camper Sessions, which are exclusive in-store music events, or brand ambassadors.
Visit the channel to discover all the playlists, and follow for more!
The Walking Society
The Walking Society is Camper’s new community project, aiming to offer a space to share valuable ideas and solutions with everyone regardless of their background.
In a bi-annual rhythm, the brand launches an editorial magazine and short campaign film. Since issue 15 in F/W 2023, we have been putting our heads together with our founding company Too Young Ltd, which specializes in music supervision and licensing, to select the music tracks for the campaign. For example, issue 15 was set in Ibiza, which is often captured as a festive summer destination but also known for the rich cultural history, Mediterranean landscape, and simple lifestyle that define the island’s personality. “Get Down On It”, a refreshingly modern take on Italo Disco by Mystic Jungle, perfectly accomplished the combination of exuberant, laid-back modernity and rootedness in craftsmanship.
In-Store Events
On this exciting journey with Camper, we’ve been delighted to also kick-off an exciting partnership with Whisper Not Agency. This Barcelona-based live booking agency supports musicians and collectives from diverse backgrounds who are carving out a place for themselves in contemporary music. With an impressive roster that includes Mercury Prize 2023 winners Ezra Collective, Lous and the Yakuza, Acid Arab, Lewis OfMan, Myd or Nala Sinephro, among others, they are the perfect choice to join forces for the needs of our ambitious clients.
As the Camper Community project was launched, new experiences have been created together with Whisper Not. On a regular basis, Community Members will be invited to enjoy exclusive concerts, the Camper Sessions, which have already featured for their first editions: DJ sets of Senda Fatal in Los Angeles, Bibi Smalls in Palma de Mallorca, and many more to come!
Branded Podcast: “Walking Together with…”
In collaboration with Camper, we produced two podcast episodes of the show “Walking Together with…”, in which Miki Leal invites listeners to Spain’s capital. The plastic artist takes listeners on a personal tour of Madrid’s Salamanca district, revealing his favourite shops, restaurants, and landmarks from around the neighbourhood, while talking about his connection to Camper and what meaning and impact the brand has had on him.
Our sound engineering team accompanied the crew during the recording in the streets of Madrid, capturing in real-time the sounds of the buzzing city as well as Miki’s voice. Post-production, mixing, and sound design took place in our audio studio in Barcelona. We also managed the hosting and Spotify distribution of the podcast.
With a strong media campaign on the Camper website blog and social media platforms, this format helped raise brand awareness while adding another layer to their storytelling.